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(The Beijing Olympic
Stadium) |
The
needs and wants of media outlets at major events such as
tennis Grand Slams, golfing majors, the Commonwealth
Games, Olympics and alike are varied, ranging from
over-the-top to basic.
Catering for
over a thousand media is not easy at any event,
especially those where there is no permanent set up or
facilities.
During the US PGA golf tournament each year,
which moves from city to city, the media work from a
massive marquee which generally copes well...except when
tornadoes, or the remnants of them hit and that I can
tell you has happened.
Generally all
media require is some work space, a good mobile phone
reception, fast internet, interview facilities, access
to athletes for interviews, up-to-date information and
the odd refreshments. Anything else is just a bonus.
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All of the
above should be simple enough at major events? Right?
Well, it's not always the case. So often the internet
breaks down, mobile reception can be terrible and the
access to athletes very spasmodic. At some of the events
this writer has been in there has also been toilets
flooding, power cuts, mass food poisoning, punch ups
between journalists and journalists versus security
Sitting
down in a media centre at a major event and seeing some
of the biggest names in sports broadcasting from around
the world can be a little daunting. They can be from big
networks such as CNN, BBC, ABC and every other letter of
the alphabet as well as newspapers such as the New York
Times, the Telegraph in England and so forth.
The one thing
which should be remembered is that all of the media
working for name outlets all had to start somewhere and
all make mistakes. Just because someone works for a
British newspaper doesn't mean they are a good writer or
that they aren't lazy.
Excessive
security at big events is always a bugbear for media.
Being checked at one entrance and not at another and
then being questioned about what a tape recorder is and
how it works can be frustrating. But there are some
security you don't mess with.
At the US Open tennis there's the
security who are glorified ushers and aren't very well
trained. Then there's the NYPD who are just happy to be
at the tennis and not chasing criminals. There's also
the serious guys. The SWAT team who take care of special
events and are dressed mean and keen, plus there's also
their rivals the Tactical Unit too. And these guys are
also serious. An offshoot is the snipers who are
stationed on the roof of the tennis centre. However they
have a sense of humour. When asked if journos would
notice if they decided to take someone down in the
crowd. Their response was "only if we want you to
notice, but we don't take requests".
Traveling
in the elevators with the snipers can be a little
intimidating but it can be nice to know they are around.
If you are media at a major US event be prepared that
you will have an FBI check done on you. Also air checks
are done for anthrax at golfing majors and tennis Grand
Slams just to make sure no chemical weapons are breathed
into your system.
Technically wise the media
generally have interviews piped directly to their desks
so they can be on deadline and still file stories. At
tennis and golf events a transcript is provided of all
interviews, which can make things very easy.
Generally the stars have to make
it to media interviews and there are areas for media to
plug in to gain direct feeds or else this goes directly
to your desk. Each desk usually has one TV which can
pick up the direct commentary and plenty of other TV
shows if the sport gets boring. It's not uncommon to see
media watching the Simpsons or some tame European show
which features porn instead.
During
Commonwealth and Olympic Games there is rights-holders
and non-rights-holders issues for media. If your company
has paid the mega bucks to hold the rights to broadcast
the radio or TV of the Games then is all laid out and
available for you interview wise. If not then be
prepared to wait and do your interviews outside. If
you're newspaper, then don't worry you're let off all
rights issues.
While
it can be exciting being at a major world event as media
and great for the ego it's not perfect and certainly not
as glamorous as the public think.
There is
actually some work which goes on and not just free food
and drink being consumed, although that does happen.
Generally the
media are the last to leave an event and have had
occasions when the lights have been turned off on them
and scaling a wall or a fence to leave a locked in arena
gets a little scary as does the thought that security
might think you're a terrorist and shoot you.
Needless to
say it's better than having a real job.