Issue 1 - April 2008                                                                                                                                                                                 

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FEATURE

 

auckbad.co.nz

 

 

 

 

Interview With Badminton NZ's New General Manager

Mike Kernaghan

 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 

 

Fact File

Age:

53

Born:

Wallasey, England, UK, (Just across the river from Liverpool) emigrated to NZ when 6 years old

Key Positions Held:

Convenor of the NZ Olympic Committee's Athletes Commission

CEO Triathlon NZ

Deputy CEO NZ Football

Director of Bowls Development NZ Bowls

 

Program Manager Sports Otago

 

Mike Kernaghan starts with Badminton NZ on March 31st - we caught up with him as he kindly took some time out to have a chat. 

 

What Lessons Stand out for You from Your Experience so Far in Sports Administration?

"One of two really key things is to establish very effective and good working relationships with people.  As a national office we need to develop good working relationships with our regions who are delivering the game domestically.

 

The other is listening - listening to how the game is different in each region around NZ and what we can do to help support their efforts to become stronger, and overcome obstacles they may be facing."

 

What Funding Challenges Do You See Facing Modern Sports Organisations?

"In addition to developing strong relationships obviously funding is a key one.   Corporate sponsorship is not easy to come by even for relatively large sports and all sports need to look at how they can fund the game, both regionally and nationally.  This applies whether we are talking about high performance, or funding a local tournament or event.  There are two components to this - what can the  National Office do to develop grass roots (e.g. developing and supporting coaches, officials, administrators, players etc) and how do we fund the national office itself."

 

"SPARC are also now focusing on sports individually rather than as groups, which opens up opportunities for them to talk to sports about strategies to help them develop."

 

"Tapping into the casual and public market is key also.  Triathlon for example only has about 1200 members nationally but most of the participants in triathlon, duathlon and other multi sport events are pay to play participants.  So delivering services to the growing casual market is important for the sport.”

 

You Have Played Sport To A High Level Winning A Bronze Medal At The Manchester Commonwealth Games In Bowls What Are Some Of Things That Helped You?

Yes - practice.  Basically working harder than everyone else.  I'm  a very competitive person so having the knowledge and confidence that you have honed your technique through hard work was a big factor when the pressure came on.  At that level is was all about getting the head right and it is to me quite simple you have to be willing to work very, very hard.  Actually it was something I noticed when flatting with Nigel Skelt (President of Badminton NZ) when we were both at teachers college.  I saw how hard he worked - at the time he was just getting into the NZ team - to be successful.

 

It Is Often Hard For Badminton To Get Into The Media Is That Your Experience Also?

Yes, even for Football which has the highest participation rate in NZ for U13, is it difficult to get media columns compared to say rugby or cricket (in summer).  Even Netball the top women's sport in NZ probably doesn't get the coverage it deserves.  However that is just how it is and you have to accept that you need to do something exceptional to get the broad coverage. 

 

Do You Have Any Likes or Dislikes?

Likes: "I'm very passionate about sport but also like a very good Indian Curry and am very keen on football." 

 

Dislikes:  "One thing that I really don't like is arrogance.  I don't mean the on court or on field arrogance where you are imposing yourself on the opposition - to me that is just confidence - but off court or off field arrogance when someone is talking themselves up, is something I don't like.  I've been fortunate through the NZ Olympic Committee (NZOC) and my sporting career to meet alot of very top athletes Bevan Docherty, Barbara Kendall, Sarah Ulmer etc.  99% of the time when you meet someone at the top of their sport, they are very courteous humble people when not competing because they have nothing to prove to anyone and they also share a passion for their sport.  That attitude and humility is something I really admire."

 

Is there anything Else You Would Like To Say To The Badminton Community Out There?

"I'm really excited about the new role. Badminton is a truly global sport, which not many sports in New Zealand are. There is a significant opportunity to promote that and leverage off the impact the game has around the world.”